1 songwriters, huge pop producers that work with people like George Ezra, Ed Sheeran, Kings Of Leon and basically we went around the houses, commercially, that didn’t feel right to us. “We co-wrote about 100 songs before getting signed to Universal Music and working with lots of different producers, No. It’s quite good as Steph is really logistical and I tend to focus on the songwriting a little more so we pick up the slack with and for each other.” We ended up picking out the same three pictures. We were talking about the artwork for the album and the designer spoke to each of us separately and went through this huge Pinterest mood board with us. It comes as second nature to us and we’re so in tune we tend to agree 95 per cent of the time. “Being in a band together and being married is bizarre to some people but to be honest it’s what we’ve always done. Not many things say ‘old-school Americana’ more than than a cigar box guitar Ida Mae started as a very simple, acoustic guitar-based, two voices, Americana and British blues songwriting outfit. Me and Steph had got married and we both wanted to create an album that was as good as anything we’d ever done. “I’d got to the three-album mark on Kill It Kid and I really needed to change and shift up creatively. Compromises had been made in the past but as Chris settles into a very long chat with us he states firmly, “No more compromises”. When advertising executives recognised the unique and raw sound of the hard-rocking British blues band Kill It Kid and used one of their songs on a Samsung TV advert, it propelled husband and wife, Chris Turpin and Stephanie Jean, into a world that didn’t seem natural to them.Īfter dissolving that band following three albums, critical acclaim and touring most parts of the world, establishing Ida Mae was Chris and Stephanie’s way of grounding themselves back into writing and producing, “sincere and honest music”. In the 21st century, having a song used in commercials can be the answer. Touring is the money maker but also a money pit. No longer can emerging bands, or even those who are more established, rely on album sales alone. What doesn’t change is the artist devoting all of their waking hours trying to make their music reach an audience. The music industry is, and will always be, in a state of constant flux.
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